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Reaching Your Audience by Promoting Posts in instagram

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More than 800 million Instagram accounts worldwide are active every single month 1  and over 500 million accounts are active every day. 2 People come to Instagram to discover new things and be inspired, so promoting your posts can be a great way for you to reach new customers on Instagram. 1 With the promote feature in Instagram, you can quickly launch a promotion directly from your Instagram mobile app. Instagram uses the same people-based targeting available on Facebook, allowing your business to reach real people. Today, more than two million businesses are already advertising on Instagram. 3 Completed Learn how to create a promotion from an existing Instagram post in just a few simple steps. Promote currently supports two ad objectives — visit your website o
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Leveraging Insights to Reach Your Audience in instagram

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Learn more about the behavior and demographics of your audience so you can create relevant content that's effective at driving business results. Using the insights provided by the Instagram Business Tools, you can learn about the people who are connected with your business and the performance of your posts.    This is a media component which plays a video. Select the play / pause button to watch or listen. Alternatively you can select the link below for the transcript. Exploring insights for your Business Profile Watch the video below to see how you can access insights on your Instagram Business Profile. Video Player source: https://www.facebookblueprint.com
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Creating Visibility for Your Business on Instagram

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Having a presence on Instagram and Facebook is important to your business. With Instagram's business profile, you can build a unique visual presence and allow customers to get in contact with your business. Details of your business will be shown in addition to the fields typically shown in a personal profile. A contact button will appear on your profile when you add contact information, making it easier for customers to get in touch with you. Click the icons below to learn about the features. In addition, your business profile provides tools like insights and the ability to promote posts, which will help you better understand and reach your audience. We’ll look at insights and promoted posts in a later section. Co
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Introduction to Instagram for Businesses

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Instagram serves a global community of over 1 billion accounts that are active every month 1 . People on Instagram use it to share moments, find passions, get inspired and take action. Instagram can help businesses of any size find customers and grow their businesses on the platform by showing what kind of business they own and what they can do for customers. With Instagram, businesses can promote products and services to an intrigued and captivated global audience. Use this course to: Get started with Instagram for your business to reach more people Prepare to create your Instagram business account Get discovered, grow your customer base and boost sales Instagram is a free photo and video sharing app. It is the most visual platform in the Facebook family of apps and services. People on Instagram want to find and discover things that interest them, including products and services. Businesses of all sizes can find customers on Instagram, and
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Create Facebook Ads

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Facebook breaks down the process of ad creation — across all our tools, and all our apps and services — into three distinct steps. At each part of the process, you can add specific information. Campaign Ad set Ad    Campaigns, ad sets, and ads are collectively referred to as  ad objects . Select an ad object below to learn what information you'll provide at each step Campaigns contain ad sets and ads. Options you set at the campaign level reflect a concrete business goal. The business goal you want the ad to drive is your ad objective. This might be Brand Awareness or Catalog Sales. Every ad set or ad within a single campaign will share the same ad objective. Ads belong to ad sets, which in turn belong to campaigns. At the ad level, you'll choose the ad format and provide the creative and copy that people see on Facebook. This includes your ad's headline, content, photo or vi
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Extend Your Campaign’s Reach with Audience Network in Facebook Ads

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Facebook can be effective for advertisers because we offer people-based delivery and optimization, flexible creative formats, and advanced measurement solutions. Audience Network uses those same powerful capabilities to help you extend your Facebook campaigns to a wide range of high-quality app and website publishers. In combination with Facebook, this can help you reach more people, more often, in more places, while driving more results. Drive better results When combining Facebook and Audience Network together for website conversion campaigns, advertisers saw, on average, an 11% increase in conversions 1 . When combining Facebook and Audience Network together for video views campaigns, advertisers saw, on average, 16% increase in video views 2 . When combining Facebook and Audience Network together for app install campaigns, advertisers saw, on average, a 9% increase in app installs 3 . 1  Facebook internal data, analysis of website conversion campaigns, Ma
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