Introduction to Facebook

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What's Facebook?

Billions of people use Facebook every month. They can do things like share updates, including photos and videos, ask for business recommendations, send messages and even order food.
People and businesses have lots of opportunities to connect on Facebook. You'll learn more about that later.
To use Facebook, you have to create a profile. As a business, you'll create a Page.
Let's take a closer look at the differences between a profile and a Page.

Profiles and Pages

A profile is what you use to log into Facebook as an individual. To engage with people on Facebook as a business, you'll need to create a Page.

Profile

A profile is where you can share information and updates about yourself. That can include things like your interests, photos, videos, current city and hometown. People can connect with friends and acquaintances through their profiles.
You control the content on your profile and choose who can see what you share.

Page

A Page is a place on Facebook that lets people, public figures, businesses, brands, organizations and non-profits create a presence on Facebook and connect with the Facebook community.
This acts as the public presence for your business on Facebook. It's where you can list your products, services, events and more.

Pages help you build your business online

Your Page serves as the voice of your business. Facebook Pages give businesses a place to develop their brand, grow their audience and start conversations with people.
You must have a profile in order to create a Page for your business. For instructions on how to set up a Page for your business, navigate to our course: Creating a Facebook Page.

Here are some of the benefits:
It's free
It's free to create a Page for your business. And once you set up your Page, you get access to free features like Messenger, Page Insights, publishing tools (to help you manage your Page) and much more.

Your competitors are already using Pages
With 70 million businesses using Pages on Facebook1, it's likely your competitors are already using Facebook as a marketing tool to grow their businesses and brands. Facebook data, Jul 2017

Humanize your brand
Putting a face to your business through a Facebook business Page reminds your audience that it's run by real people.
A Page can help you build social connections with your audience and drive real business results. Curate the tone, style and personality of your business and showcase your brand through photos and videos, posts or Page Stories, or engage in one-to-one conversations through comments and 
messaging. 

Learn about your audience
As a business, you probably care deeply about your core audience (the customers who care most about what you have to offer). With a Facebook Page, you can learn even more about your audience and find more people like them.
When you create a Page, you can chat with customers directly through comments on your posts and Messenger. You can also see what customers are saying to each other. This feedback may help inform your business decisions and the content you share on your Facebook Page.

Build your community
With a Facebook Page, you have the opportunity to engage your community. You can post about your newest products or services, organize contests or run Facebook promotions. You may also want to offer incentives or discounts or ask for reviews and feedback through the comment section of a post.

Try posting testimonials from your biggest fans or customers for others to see so they know that real people are out there who also love what your business offers. By sharing endorsements, you can build authenticity and trust for your brand.

Grow your brand
Increase awareness of your business. Whenever someone likes, comments or shares something from your Page, their friends may see that they engaged with it and may in turn go on to interact with your content or seek out more information about your business

Get inspired by Mucho Más Art Studio

Latin-inspired art studio uses Facebook to connect with art enthusiasts.
The Phoenix-based arts and crafts studio uses a variety of Facebook tools to connect with people who appreciate art. To keep her audience engaged, Kathy posts a variety of content on Facebook and Instagram stories ranging from tutorials to seasonal shopping guides. 
Each month, the art studio uses Facebook’s integration with Eventbrite to promote and manage ticketing for their workshops and events.
The results:
60% Of studio visitors discover the business through Facebook.
90% Of event ticket sales are generated by Facebook. 
98% Of studio workshop participants learn about the events through Facebook.

 source: https://www.facebookblueprint.com

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