Introduction to Instagram

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Use this course to learn:
  • What Instagram is 
  • How people and businesses use Instagram
  • How to create a business presence on Instagram
What's Instagram?
Instagram is a video and photo-sharing app where people go to be inspired and discover things they care about. 

You can use Instagram as an individual or a business. Either way, you'll have what we call a profile. As a business, you'll have access to additional features. 

Personal profiles

When people have standard profiles, they can share photos or videos privately or publicly, add to their story, comment on other people's posts and send personal or group messages. 


Business profiles

When you designate your profile as a business profile, you get additional tools, like insights about followers and posts. For example, you can check in on your posts to see how many people you reached. As a business, you're also able to promote posts to reach more people and you can tailor your promotion to drive various business objectives. 

Business profiles can list information like the business address or contact info. 

3 ways to share and connect 

Use Instagram to share high-quality pictures and videos that are relevant to your brand. That usually attracts followers that are interested in what your business is about. You have a few ways to do it. 

Feed

The Instagram feed is where you can share and follow the people and things you care about. When you open Instagram or refresh your feed, the photos and videos from your followers will surface.  

For personal use, the feed is where you can create specific posts, and include more text and hashtags. 

For business, you can use the feed in different creative ways such as showing a carousel ad of your different products with a link to your store or website.

Stories

Stories let you capture and post pictures and video and share them in a slideshow format. People can see your story while it's live. Stories disappear from view after 24 hours.

It's a way to send quick pictures or videos to your followers for a more "on-the-go" feel. It's the best way to connect to your followers in real time. Share life's moments and give a visual representation of your day-to-day.

Direct Message

You can use direct messages to connect with people one on one or create chat groups to message multiple people at once. 

It's a more personal experience compared to the other sharing options on Instagram.

Get inspired by J&Co. Jewelry

J&Co. Jewelry offers an extensive selection of modern essential jewelry, specializing in sterling silver. Successfully and rapidly expanding to Europe and beyond, J&Co  aims to inspire and empower women all over the world.

The Goal: Reaching precious customers

The jewelry brand wanted to raise awareness for its three-day sale among both existing and new customers, aiming to increase online purchases and grow its customer base.

Their Solution: Adding a new sparkle

To celebrate the milestone of reaching 50,000 Instagram followers, J&Co Jewelry decided to run a three-day online sale offering a variety of discounts. While the jewelry company had used Facebook for previous marketing campaigns, it also wanted to try out Instagram ads for the first time.

In addition to running ads in Facebook News Feed and Instagram feed, the brand tested video ads in Instagram Stories. This series of eye-catching ads featured discount codes alongside attractive images of the brand’s jewelry.

J&Co Jewelry targeted its ads to women in the US, aged 18 and above with a special interest in jewelry, apparel and accessories. The brand used conversion optimization to deliver ads to women who were more likely to purchase.

Their Success:Surging sales

The campaign ran from May 10–12, 2018 and successfully boosted online sales at a reduced cost, resulting in:

·        58% of total sales driven by ads in Instagram Stories
·        13% lower cost per purchase compared to average cost per purchase
·        17% lower cost per purchase compared to previous week

"We were able to expand our reach and connect to new customers through ads in Instagram Stories, which accounted for over 50% of our online sales. This channel has become an indispensable part of our marketing strategy to drive great results".

Sora Ang, Business Development Manager, J&Co. Jewelry
Key takeaways
  • It's free for people and businesses to create Instagram profiles and businesses get additional features
  • As a business, you can share posts, stories, and direct messages
  • To set up your Instagram profile, visit instagram.com 
 source: https://www.facebookblueprint.com

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