Introduction to Instagram for Businesses

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Instagram serves a global community of over 1 billion accounts that are active every month1. People on Instagram use it to share moments, find passions, get inspired and take action. Instagram can help businesses of any size find customers and grow their businesses on the platform by showing what kind of business they own and what they can do for customers. With Instagram, businesses can promote products and services to an intrigued and captivated global audience.


Use this course to:

  • Get started with Instagram for your business to reach more people
  • Prepare to create your Instagram business account

Get discovered, grow your customer base and boost sales

Instagram is a free photo and video sharing app. It is the most visual platform in the Facebook family of apps and services. People on Instagram want to find and discover things that interest them, including products and services. Businesses of all sizes can find customers on Instagram, and have the potential to reach its large global community.

As the business community has grown, Instagram has created tools to help you find and connect with customers and drive growth.

You can use Instagram for free to grow your business organically. You can pay to advertise on Instagram. Or, you can do a combination of both.

Below, you'll learn about the tools you can use to grow your business on Instagram.




    • Instagram Business Profile

    Establish your business presence on Instagram and unlock free messaging features, insights and ad solutions tools when you convert your Instagram profile into a Business Profile.

    Learn more about Business Profiles and how to get one set up in our course, Create an Instagram Business Profile.
     
     



    • Instagram Insights

    Get information about the engagement and activity on your posts and the people that follow you with the Instagram Insights tool. This tool can be accessed when you convert your Instagram profile into a Business Profile.

    Learn more about Instagram Insights in our course, Learn About Your Customers with the Instagram Insights Tool.
     
     
    Instagram Promote tool

    Create a quick ad that promotes a new or existing post from your business profile with the Promote feature on Instagram.

    Learn more about the Promote tool in our course, Promote Your Instagram Content to Reach More Customers.
     
     

    See how businesses are using Instagram business tools to grow

    Businesses like Classy Claws, Slider Cuts, Mindy's Bakeshop and The Paper Craft Pantry are using Instagram business tools to grow their business.
    Click   or   below to navigate between each video.
    • Classy Claws
      Learn how the owner of @ClassyClaws uses messages on Instagram to engage with potential and existing customers.

    Keep Learning

    To see more ways businesses are using Instagram to successfully grow their businesses, check out the Instagram for Business website.

    For quick tips, best practices and frequently asked questions on making your business stand out on Instagram, check out our Instagram Business Toolkit.

    If you're already familiar with using Instagram to promote your business organically, you may want to consider using paid advertising to reach more customers on our platform. Instagram uses Facebook's optimized ad delivery system to ensure ads are cost-effective and efficient.

    As an advertiser, Instagram can help:
    • Drive awareness, interest and sales for your business with ads through a captivating, visual medium in the Instagram Feed or Stories.
    • Maximize reach and efficiency by combining Facebook and Instagram ad placements in the same ad set, allowing our system to optimize your budget across platforms. This means delivering the right impression to the right audience at the right time, at the cheapest price.
    • Reach people who matter to your business with our targeting capabilities that include location, demographics and interests in addition to Custom and Lookalike Audiences.
    • Create immersive visual experiences by running Instagram Stories ads or using an Instant Experience (supported in both Stories and Feed) to give people more information about your business.


      source: https://www.facebookblueprint.com
     
     
     

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