Reaching Your Audience by Promoting Posts in instagram
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More than 800 million Instagram accounts worldwide are active every single month1 and over 500 million accounts are active every day.2
People come to Instagram to discover new things and be inspired, so
promoting your posts can be a great way for you to reach new customers
on Instagram.1 With the promote feature in Instagram, you can
quickly launch a promotion directly from your Instagram mobile app.
Instagram uses the same people-based targeting available on Facebook,
allowing your business to reach real people. Today, more than two
million businesses are already advertising on Instagram.3
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Learn how to create a promotion from an existing Instagram
post in just a few simple steps. Promote currently supports two ad
objectives — visit your website or call/visit your business — both
focused on reaching new customers.
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Note: There are other call to action options
available for the call or visit your business objective on Facebook, but
in Instagram via promote, only the Get Directions and Call Now options
are available at this time.
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Promoting a post on Instagram
To get started, go to your business profile and select a post you’ve already shared on Instagram.
Promoting a post on Instagram
- Tap on Promote just below your photo or video.
- Select the objective that best aligns with your business goals. Options for ad objectives:
- Visit your website
- Call or visit your business
You should use the Ads Create Tool or Power Editor for additional objectives, including website conversions.
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- Encourage people to visit your website or call your business by selecting from the one of the following calls to action:
- Learn More
- Watch More
- Shop Now
- Book Now
- Sign Up
- Contact Us
Once you’ve made your selection, you can add your website, business address, and/or phone number, depending on the objective you’ve chosen.
- Select your audience.
- If you select the Automate option, an audience will be selected for you. Instagram looks at a number of signals, like demographics, locations, and behaviors, to find people who might be interested in your business.
- Or you can Create your own audience by customizing who you want to reach based on age, gender, location, or interests.
- Define the budget for your promotion.
You may choose from the available budgets or set your own. The pre-set budget options also give you an idea of estimated reach based on the amount. For example, this promoted post can reach between 1,900 and 5,100 people with a budget of $5.
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- Set the duration for your campaign. You may choose from one of the available durations or set your own.
Tap Next to continue.
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- Review your order.
If your payment information is already entered for your Facebook ad account, you can use it to pay for the promotion. Otherwise, you will be asked to add a payment method. - Tap Promote to confirm your promotion.
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